At the UK User Group meeting I demonstrated our Docova product to many people.  On the last day the visitors to the booth had tailed off, and it was mostly just business partners standing around waiting for the rush during the next scheduled break in the sessions.  I recognized many of them.  Bill had been around for years, and was famous for his dancing at Jelly Rolls (think it is his birthday about then) during the Lotusphere week.  Paul was a well known blogger.  I tagged some of them and asked if they would take a look at something. The something was Docova, our web application framework.  I showed them a UI that looked like a Windows app, even though it was in a browser.  Right click and you get the context sensitive menu. I created a view on the fly, adding my custom fields to columns, changing the colors, adding totalling of my custom fields, all as a common user.  I then clicked a button and pushed it out to Excel.  I created a custom form, and had it on the web, complete with custom fields, workflow, version control and much more, in about 5 minutes.  I could drag and drop content from email, even if the browser interface was not open.  When I attached an Excel spreadsheet cell data was automatically extracted to META tags.  I got several Oos and Ahs, but the question that kept coming up over and over again, was "Is this Notes".   The booth started to fill again, this time with associates of the business partners who sat through the first demo.  Nice to get Kudos from your peers.